Kevin Rothermel on Facebook

Facebook, I think, overall, is a lot of what’s wrong with marketing online, actually… what’s happened with Facebook is it’s given brand people — who otherwise don’t really understand the Internet or have the patience to build something that would be good enough for people to want to use — it gives them a really easy, lazy way to tell their board that they’re doing the Internet in a sense.

Own your data

I find myself repeating variations on this all the time:

Much of your target market may be on Facebook, but ALL OF IT IS ON THE WEB & YOU HAVE A WEBSITE. Facebook for links; website for content.

Exploit the strengths of these social media platforms — use them for sharing — but don’t let them exploit you. Host your data on a platform you own and control. Use social media to direct people to your own website.

Posting a series of tweets that are simply links to Facebook — especially without any additional content or context — isn’t helping anyone. I see people doing this all the time. Why even bother?

Jarche.com redesign

In April, 2014, Tantramar Interactive Inc. launched its first-ever design of Jarche.com. Having met Harold Jarche at the Centre for Learning Technologies at Mount Allison University in 1998, I have been hosting his professional blog since he ventured out on his own in 2004, but this marks the fist time he hasn’t gone with an off-the-shelf theme for his blog.

…keep reading Jarche.com redesign >