Last year, Ars Technica gave three experts a 16,000-entry encrypted password file, and asked them to break as many as possible. The winner got 90% of them, the loser 62% — in a few hours. It’s the same sort of thing we saw in 2012, 2007, and earlier. If there’s any new news, it’s that this kind of thing is getting easier faster than people think.
Facebook, I think, overall, is a lot of what’s wrong with marketing online, actually… what’s happened with Facebook is it’s given brand people — who otherwise don’t really understand the Internet or have the patience to build something that would be good enough for people to want to use — it gives them a really easy, lazy way to tell their board that they’re doing the Internet in a sense.
I find myself repeating variations on this all the time:
Much of your target market may be on Facebook, but ALL OF IT IS ON THE WEB & YOU HAVE A WEBSITE. Facebook for links; website for content.
Exploit the strengths of these social media platforms — use them for sharing — but don’t let them exploit you. Host your data on a platform you own and control. Use social media to direct people to your own website.
Posting a series of tweets that are simply links to Facebook — especially without any additional content or context — isn’t helping anyone. I see people doing this all the time. Why even bother?
I remember reading this — maybe 30 years ago now? — in a copy of OMNI magazine. It has always stuck with me because it applies almost universally:
…the form of an object is a ‘diagram of forces’…
This is too good not to share:
(Spoiler alert: no, you shouldn’t.)