Nauman Farooqi, Professor & Head of the Department of Commerce in the Ron Joyce Centre for Business Studies at Mount Allison University, was kind enough to do a case study on Tantramar Interactive Inc. for his column in The Globe & Mail’s Report on Business.
While the tweet quoted here is explicitly about the design of typefaces, it applies to design in general:
Remember, as a client commissioning type, it won’t express anything special or unique about you if it looks the same as everyone else.
I’m regularly asked to add frequently-asked questions pages to websites. To borrow an old joke, FAQs aren’t the answer — they’re the question; ‘no’ is the answer.
The short reason? Propinquity. Don’t hide answers on some FAQ page. Put them where people are already looking for them.
Not convinced? Fair enough; FAQ pages are a tradition at this point, so let’s take a look at the problems with FAQ pages and some alternatives.
In an earlier piece, I advised against relying on link-shortening services.
Links are the connective tissue of the web. Anything that tampers with how links work should be approached with caution. In general, it’s always helpful to have the shortest links possible. When naming your site’s directories and pages, shorter is better. If possible, they should still be meaningful and human-readable, though. …keep reading Link-shorteners >