Author: Christopher Mackay

Use your website to respond to the Coronavirus/COVID-19 outbreak

Summary — People need to know whether — and how — your business has been impacted by the coronavirus pandemic and your website is the best, most-authoritative, centralized place to do it. • Social media can be useful, too, but its strengths, priorities, and incentives are very different from yours. • As an added bonus,… Read more »

Website redesign for 2020

A redesign of this website has been launched at the start of the decade. While the site hadn’t seen a wholesale refresh since 2013, it wasn’t updated purely for the sake of looking new. Issues had cropped up with the mobile navigation (which used a technique that had never been deployed on any clients’ websites)… Read more »

New post: A note on SEO

Because I’ve gotten so many questions about this, I’ve finally decided to take the time to write up my thoughts on the fear-mongering spam email messages website owners often receive. A note on search engine rankings and optimization (SEO)

PDFs make your website harder to use

Summary — Publishing PDFs on your website may save you time and effort, but your users pay a heavy price. With rare exceptions, it’s not worth the trade-off. When it comes to publishing on the web, PDF files are rarely the answer. “PDF?” is the question. “No” is the answer. Almost always. For every complex… Read more »


Thaddeus Holownia has worked with Tantramar Interactive Inc. since 2001, and has just unveiled his site’s second major redesign. Screenshots of the new