Design and user experience

Thoughts on website design — the process, the details, and the results. I include user experience (which some shorten to UX and I still habitually call usability) with design because the two are so closely linked.

Design philosophy

I don’t sell design — I design websites. Design is not a line item in the budget, it’s not about up-sell or branding, nor is it the sacred, mysterious product of overly-sensitive artists.

Designing a website is about meeting your business objectives while respecting your customers’ time and intelligence. Design is the problem-solving process.

While some think of design as how a thing looks, it’s not about decoration — it’s about how that thing works and the process that gets you there.

Good design is never an accident. Great design is all about care and attention to details.