Own your data

I find myself repeating variations on this all the time: ‘Much of your target market may be on Facebook, but all of it is on the web & you have a website. Facebook for links; website for content.’

Exploit the strengths of these social media platforms — use them for sharing — but don’t let them exploit you. Host your data on a platform you own and control. Use social media to direct people to your own website.

Posting a series of tweets that are simply links to Facebook — especially without any additional content or context — isn’t helping anyone. I see people doing this all the time. Why?