Category Archives: social media

Kevin Rothermel on Facebook

Facebook, I think, overall, is a lot of what’s wrong with marketing online, actually… what’s happened with Facebook is it’s given brand people — who otherwise don’t really understand the Internet or have the patience to build something that would be good enough for people to want to use — it gives them a really easy, lazy way to tell their board that they’re doing the Internet in a sense.

Own your data

I find myself repeating variations on this all the time:

Much of your target market may be on Facebook, but ALL OF IT IS ON THE WEB & YOU HAVE A WEBSITE. Facebook for links; website for content.

Exploit the strengths of these social media platforms — use them for sharing — but don’t let them exploit you. Host your data on a platform you own and control. Use social media to direct people to your own website.

Posting a series of tweets that are simply links to Facebook — especially without any additional content or context — isn’t helping anyone. I see people doing this all the time. Why even bother?

Tantramar Interactive Inc. website relaunch

A relaunch of a website should always be carefully considered. Do you adjust a little at a time or make a massive change all at once? As with most things, it depends.

The only constant is change

Consider what the web looked like when Tantramar Interactive launched this site in 1997: …keep reading Tantramar Interactive Inc. website relaunch >