Category: social media

It’s your stuff — own it

Anything you post on a 3rd-party platform — like Huffington Post, Medium, Facebook, wherever — should be published on your own platform, too.

Why?

Kevin Rothermel on Facebook

Facebook, I think, overall, is a lot of what’s wrong with marketing online, actually… what’s happened with Facebook is it’s given brand people — who otherwise don’t really understand the Internet or have the patience to build something that would be good enough for people to want to use — it gives them a really… Read more »

Own your data

I find myself repeating variations on this all the time: ‘Much of your target market may be on Facebook, but all of it is on the web & you have a website. Facebook for links; website for content.’ Exploit the strengths of these social media platforms — use them for sharing — but don’t let… Read more »

Tantramar Interactive Inc. website relaunch

A relaunch of a website should always be carefully considered. Do you adjust a little at a time or make a massive change all at once? As with most things, it depends. The only constant is change Consider what the web looked like when Tantramar Interactive launched this site in 1997:

10 years of Jarche.com

It was 10 years ago this month that Harold Jarche launched jarche.com with Tantramar Interactive Inc. Congratulation, Harold, and thanks for the shout-out. Don’t forget to follow @hjarche on Twitter.