These pages outline Tantramar Interactive Inc.’s approach to publishing sustainable, easy-to-use, content-focused websites. Drawn from knowledge and direct experience that reaches back to the beginnings of the web in 1993 — but keeping pace with the latest trends and developments.
Website owners’ manual
- Requests for Proposals (RFPs) — the Unhappy Meal of purchasing
- The budget guessing-game
- Think your desktop site’s good enough for mobile visitors? Does Google?
- Sending efficient updates to your web developer
- How long should you buy your domain for?
- Passwords 101
- Clearing your browser cache
- On search engine rankings and optimization (SEO)
- Putting the CMS (content-management system) in context
- Social media content ownership
- Social media account ownership
- Link shorteners
- Do you want to blend in or stand out?
Content and style guide
More design-related than the Owners’ manual pieces above. Warning: some of this is deeply nerdy and more than a bit obsessive. Little of it is original. It’s here mostly because getting details right — no matter how small — is vital.
- Typography — the clothes you dress your message in
- Publishing PDFs: how to make a website harder to use
- FAQs are a blight on your website
- Opening off-site links in new windows doesn’t keep visitors on-site
- The frustrations of carousels
- “Make sure it’s above the fold”
- Stay DRY (“Don’t Repeat Yourself”)
- Addresses (physical and web)
- Date formats
- Full justification
- Your site can use “Click here” links or it can be easy to use — pick one
- Quotation/foot/inch marks & apostrophes
- Single-space between sentences
- Times & prices
- Underlining text