Harold Jarche — an international consultant and speaker, who helps people and businesses adapt to the network era — has been described as “a keen subversive of the last century’s management and education models”.
Today Jarche launched the second in his perpetual beta series of eBooks: finding perpetual beta.
When the writing is this clear and direct, you know the thinking is solid. The perpetual beta series continues to untangle the challenging and evolving complexity of the network era.
Designed and produced by Tantramar Interactive Inc. to be a visual as well as conceptual companion piece to April, 2014’s seeking perpetual beta, the publication was put together from the ground-up — typography, colour, illustration, and layout — to be as organized, friendly, and approachable as Harold’s writing.
A presentation has also been published on slideshare, and can be found via the jarche.com post caught in-between.
I find myself repeating variations on this all the time:
Much of your target market may be on Facebook, but ALL OF IT IS ON THE WEB & YOU HAVE A WEBSITE. Facebook for links; website for content.
Exploit the strengths of these social media platforms — use them for sharing — but don’t let them exploit you. Host your data on a platform you own and control. Use social media to direct people to your own website.
Posting a series of tweets that are simply links to Facebook — especially without any additional content or context — isn’t helping anyone. I see people doing this all the time. Why even bother?
Every time I see some website drag out that old saw about how Flash has been installed by all sentient beings in the universe — and it’s been dragged out a lot lately, given the public spat between Apple and Adobe over Flash on the iPad — I’m reminded of a quote by Abraham Lincoln:
“People who like this sort of thing will find this the sort of thing they like.” —Abraham Lincoln
A recent article featuring similar logic (but without the sense of irony) can be found on DevGrow.com: Why Flash is here to stay.
Let’s be clear — I’m not saying Flash isn’t here to stay — Flash has a lot going for it.
DevGrow.com states: “Let’s face it, Flash is everywhere these days” and “…almost everyone has Flash player installed (99% of internet users, for those too lazy to check the link).”
Please: let’s stop pretending that Flash is ubiquitous, shall we? It’s misleading, as they say in parliament.
Those of us who weren’t too lazy to follow the link will note that Adobe is a bit more careful with their claims, qualifying this impressive-sounding statistic with the term Internet-enabled desktops.
It’s not a small difference.
…keep reading Adobe Flash, Apple’s iPhone OS, Asterisks and Abraham Lincoln >